In a classic one stone kill two birds’ manoeuvre, Nestle Nigeria proudly announced the launch of its new sustainable packaging, underscoring the brand’s dedication to providing nutritious food while championing environmental responsibility.
Aligned with Nestlé’s global recycling vision, the new packaging is a testament to the company’s pledge to ensure that more than 95% of its plastic packaging is recyclable by 2025. The packaging utilizes materials that are easier to recycle, thereby reducing environmental impact and fostering a circular economy.
“At Nestlé, our responsibility, in addition to delivering nutritious products, also includes safeguarding our planet for future generations,” stated Wassim Elhusseini, Managing Director, Nestlé Nigeria”.
Elhusseini was quick to add that “Today, over 80% of all Nestlé’s packaging in Nigeria is optimized for recycling and we are happy that Golden Morn’s packaging has been upgraded to a designed-for-recycling laminate from the previous aluminum foil packaging. By embracing recyclable materials, we are not only minimizing waste but also reinforcing our leadership in environmental stewardship within the industry.”
Proudly developed in Nigeria and for Nigeria, Golden Morn has been a staple in Nigerian households for more than 38 years, offering a delicious and wholesome start to the day. Created from locally sourced maize and soya, the cereal is rich in essential vitamins and minerals, including vitamins A, B1, B5, C, and iron.
Mr. Omofasa Orhiunu, Category Manager, Dairy, proudly extols Golden Morn as being “more than just a breakfast cereal; it’s a brand driven by purpose, dedicated to nourishing families across Nigeria, while protecting the planet for the next generation”. He made the solemn promise that “As we introduce our new sustainable packaging, we remain committed to delivering the same great taste and nutrition that Nigerians have trusted for over 38 years.”
Interestingly, Golden Morn’s appeal is not only in its nutritional quality but also in its focus on local sourcing. The brand sources 100% of its maize and soya locally, collaborating closely with Nigerian farmers to ensure the freshness and quality of its ingredients. This partnership guarantees a superior product while bolstering the local economy and empowering farming communities.
