Coca-Cola Nigeria Limited is set to unveil stunning wall murals across the country to highlight the unity and tenacity of Nigerians during the yuletide season.
According to a statement from the company, the murals will be painted across key sites in Rivers, Enugu, and Oyo States from early December.
The murals will celebrate the uniqueness within each region, with a specific focus on the people, the culture and the rich heritage of the region, while weaving a consistent thread of togetherness and unity within our diversity.
The murals will be created by artists including the acclaimed Ayoola Gbolahan, whose work ”Blue Woman” is revered internationally; Kingsley Effiong, popularly known for graffiti art in Port Harcourt; and Perpetual Cyril, a budding artist in Enugu.
Speaking on the project, the Head of Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, Nwamaka Onyemelukwe referred to the mural project as a brilliant initiative pointing out its celebratory, educative and unifying qualities.
She said, “Now more than ever, people need to find a lot of common ground and wins they can celebrate together. These murals are an exact depiction of that; they are a reminder of Nigeria’s rich history and diverse cultures, as well as the many things that bind the Nigerian people together.”
Earlier this year, in the wake of the COVID-19 pandemic, The Coca-Cola Company launched a global campaign themed Open Like Never Before, encouraging people to open themselves up to the ‘new normal’, make the most of every moment and share those treasured moments with those around them. In the spirit of togetherness, positivity and inclusivity, the company is extending this message even further with this wall mural project.
The year 2020 may have been fraught with challenges the world over, but as a nation, Nigeria and Nigerians have stayed strong and are hopeful for a better future. Coca-Cola Nigeria charges consumers to celebrate this hope as a bright spot of 2020, and to hold on to it in 2021.