Traders at the Trade Fair Complex, Lagos-Badagry Expressway, Lagos were on Friday, September 25, 2020 rewarded with financial support worth over N2 million during the celebration of the just concluded New Yam Festival. This was done under the aegis of the Life Lager beer Progress Booster initiative, a scheme designed to help SMEs grow by providing non-refundable grants to entrepreneurs.
Chidi Egwu, Brand Manager of Life Continental Lager Beer, described the event as ‘’an opportunity for the brand to help douse the adverse economic impacts of the COVID-19 pandemic on the traders and their families’’.
Right after cutting and munching on the roasted new yam, he reiterated the brand’s commitment, saying “the scheme is designed to help SMEs grow by providing non-refundable grants to business owners. We believe in the strength and capacity of the people of the South-East to thrive, but we also believe progress can be achieved with support. Through the years, Life Continental Lager Beer has focused on aiding its consumers’ progress, and we are committed to continue contributing to their achievements.”
Empowerment packages worth about 2million Naira were distributed to some of the traders to boost their ventures. This intervention is part of the brand’s efforts to improve the lot of many traders who were adversely affected by the COVID-19 pandemic.
Progress Booster was launched in 2018 and has since supported several artisans and small business owners across the southeast region of Nigeria. In the same vein, Life Lager also recently empowered over 200 business owners with a cumulative sum of 40million Naira, through its `Chop Life Experiences’, giving life to businesses across several locations in Nigeria.
A product of Nigeria Breweries, Life Lager Beer was first brewed in Onitsha, Anambra state, in 1981, and has since grown from a regional beer to becoming one of Nigeria’s leading lager brands.