Nestlé MILO® has always communicated strongly its position that sports teach children invaluable life-skills that traditional classroom learning alone cannot.
MILO®, to reinforce this position, recently announced a strategic collaboration with two Nigerian social media personalities, Anita Asuoha, a health and fitness enthusiast widely recognized as Real Warri Pikin, and Egemba Chinonso Fidelis, a practicing Medical Doctor and Nutritionist known as Aproko Doctor, to inspire parents to increase the participation of their children in sporting activities.
This partnership demonstrates the commitment of the brand to play a vital role in shaping children’s character and values in addition to providing nutritious energy through the MILO® beverages.
At the formal announcement of the partnership at the company’s Head office in Lagos, the Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche explained MILO’s deep commitment to empowering children through sports, saying “We are therefore delighted to announce our collaboration with Anita Asuoha popularly known as Real Warri Pikin and Dr Chinonso Egemba also known as Aproko Doctor, to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age”. He said the duo brought immense value “to our shared passion for promoting healthy lifestyles.”
Anita Asuoha views the partnership as “a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business”, she said, “but also a personal journey, a blend that is a true blessing not only for me, but also for those I care about.”
On his part, Egemba Fidelis said, “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children.” He expressed the belief that “Equipping them to win daily will help to make the world a better place.”
With a legacy spanning over seven decades, MILO® is known to play a pivotal role in nurturing champions globally, providing a nourishing addition to the breakfasts of approximately 8 million children daily.
In 2023 alone, MILO® School Sports Development program reached around 4 million children across Nigeria.
The bran’s belief that sport instills essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life is well known.
MILO is putting more efforts behind encouraging greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.
